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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/6562

Title: Social Media- A relevant tool for tourism and hospitality marketing
Authors: Dr. D Mavoothu
Keywords: Social Media
Tourism and Hospitality Marketing
Online travel
Issue Date: 27-Jun-2013
Abstract: Tourism is an industry which is heavily dependent on marketing.This paper analyses the social networking sites, their contribution to marketing tourism and hospitality.The negative impact phenomena are also analysed.
Description: Article Published in the Indian Journal of Tourism and Hospitality Management Vol.11 No.2 Dec 2010.
URI: http://hdl.handle.net/123456789/6562
Appears in Collections:Dr. D.Mavoothu

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